Back to Wellness PT
Back to Wellness Physical Therapy LLC was founded in 2022 by Dr. Marc Modica, DPT. As a new practice focused on patient experience and outcomes, Dr. Modica needed a web presence that reflected the quality and professionalism of the care his practice provides. However, Dr. Modica came to Daggerhart Lab facing significant frustration with his existing website. Rather than serving as an asset for the practice, the site had become a persistent source of problems and a distraction from patient care.
The Challenge
Back to Wellness PT’s existing website was plagued with fundamental issues that made it unreliable and difficult to maintain:
Constant technical failures: The site broke frequently, requiring repeated intervention and troubleshooting. For a small medical practice, these recurring technical problems consumed time and attention that should have been directed toward patients.
Performance issues: The site loaded extremely slowly, creating a poor first impression for prospective patients researching the practice online. In healthcare, where trust and professionalism are paramount, a sluggish website undermined the practice’s credibility.
Inability to make updates: Dr. Modica and his team couldn’t edit the site themselves, making even simple content updates—changing hours, adding services, updating contact information—dependent on external technical help. This lack of control meant delays in keeping information current and additional costs for basic maintenance.
Outdated appearance: The site’s design didn’t reflect the modern, welcoming environment that Back to Wellness PT provides. The disconnect between the online experience and the actual practice experience was problematic for attracting new patients.
Self-managed hosting challenges: Managing website hosting and development added technical complexity that distracted from the core business of providing physical therapy care.
Dr. Modica’s needs were straightforward: A stable website that could reliably handle contact forms and email communication without constant technical problems—a digital presence that simply worked.
The Outcome
Daggerhart Lab delivered a complete website transformation built on the Squarespace platform, addressing every pain point:
Simplicity and cohesion: The new site features a clean, modern design that accurately reflects Back to Wellness PT’s professional, welcoming environment. The streamlined design focuses on what prospective patients need: information about services, the practice philosophy, and easy ways to get in touch.
User-friendly editing: Dr. Modica can now make updates themselves through Squarespace’s intuitive interface—no technical expertise required. Changing hours, adding blog posts, updating service descriptions, or posting announcements can be done quickly without waiting for external help.
Managed hosting: The practice no longer needs to worry about hosting management, server issues, or technical maintenance. Squarespace handles all infrastructure concerns, ensuring consistent uptime and performance.
Performance and reliability: The new site loads quickly and performs consistently, creating a positive first impression for prospective patients. The site simply works—no more emergency calls about broken functionality or downtime.
Focus on patient care: By eliminating website headaches, Back to Wellness PT can direct full attention to what matters most: providing exceptional physical therapy care to their patients.
The straightforward Squarespace solution gave Back to Wellness PT exactly what they needed—a reliable, professional web presence that supports their practice rather than creating problems.