Go Overseas, a community reviews platform connecting users with international programs and culturally immersive experiences, needed to modernize their event-based lead capture process. Their existing paper form system created significant inefficiencies: providers manually recorded attendee information at events, risking lost leads through misplaced forms, requiring time-consuming data entry, and forcing families to repeatedly write their information for multiple providers.
To address this, we implemented a QR code-based digital lead capture system. Families receive unique QR codes at check-in, which providers can instantly scan to capture contact information and add personalized notes digitally. The solution eliminated manual data entry, reduced lead loss, dramatically improved speed and user experience for both providers and families, provided event-specific lead downloads, and gave Go Overseas valuable connection analytics to support their sales efforts. We transformed Go Overseas' Gap Year Fair lead capture system from manual paper processes to a streamlined QR code solution, enabling efficient digital lead management across ~40 annual events serving ~6,000 attendees and their gap year provider clients.
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