Advance America
Advance America is a leading financial services provider that offers a variety of financial solutions including payday loans, online loans, installment loans, title loans, and personal lines of credit—providing accessible financial services to communities nationwide.
Operating on a modern Drupal platform, Advance America’s website serves as a critical customer acquisition and service channel. The site features sophisticated integrations with internal business APIs and third-party services including geolocation, automated store location management, A/B testing platforms, Trustpilot for customer reviews, and Google services. This complex technical ecosystem supports Advance America’s operations across numerous physical locations while serving customers through digital channels.
The Challenge
Advance America identified a significant market opportunity: expanding their services to better serve Spanish-speaking communities. However, creating a fully bilingual experience for their approximately 1,600-page site presented substantial technical and operational challenges that went far beyond simple page translation.
The site’s architecture added complexity to the translation effort. Content was built using highly designed, componentized landing pages with templated elements throughout. Multiple site editors contributed content across departments, and every aspect—from navigational menus to intricate page components—required translation while maintaining design integrity and functionality.
Technical multilingual readiness became a major undertaking. The site relied on 28 custom Drupal modules that powered critical functionality including A/B testing integration, store locator features, and business logic. Each module needed to be refactored to support multilingual capabilities without disrupting existing English-language functionality.
Translation workflow efficiency was essential given the scope. Manually translating pages through the content management system would have been prohibitively time-consuming and error-prone. The team needed a streamlined deployment strategy that would allow translated content to be uploaded systematically, reducing manual data entry and project management overhead.
Legal compliance and review added another layer of complexity. Financial services content is heavily regulated, requiring legal department oversight. However, the legal team weren’t site editors and shouldn’t have CMS access. We needed to develop custom functionality that would allow legal reviewers to preview and approve Spanish translations before publication—without granting them editorial permissions or prematurely publishing content.
The challenge was to create an enterprise-grade multilingual platform that maintained all existing functionality, established efficient translation workflows, met strict compliance requirements, and positioned Advance America to continuously expand their Spanish content offering.
The Outcome
Our team successfully delivered a comprehensive bilingual platform that transformed Advance America’s ability to serve Spanish-speaking customers:
- Content translation at scale: Approximately 900 pages were professionally translated and deployed, creating a substantial Spanish-language presence that mirrors the core English site experience
- Multilingual infrastructure: All 28 custom modules were refactored to support multilingual functionality, ensuring features like A/B testing, store location services, and business integrations work seamlessly in both languages
- Efficient translation workflow: The spreadsheet-based upload system dramatically reduced deployment time and project management overhead, allowing large batches of translated content to be published systematically rather than through manual page-by-page entry
- Compliance-ready review process: Custom legal review functionality enables the compliance team to preview Spanish translations in context before publication, maintaining regulatory oversight without complicating the editorial workflow
- Ongoing translation capability: The infrastructure supports continuous content expansion, allowing Advance America to translate new pages, landing pages, and components as their Spanish-language strategy evolves
The bilingual platform positions Advance America to reach and serve Spanish-speaking communities across their service areas—a demographic that represents substantial market growth opportunity in the financial services sector. With the technical foundation in place, the company can now expand their Spanish content strategically, respond to market demands, and provide equitable access to financial services across language barriers.
Advance America Testimonial
“Daggerhart Lab proved to be an invaluable partner in building and maintaining our Drupal website. What sets them apart is their ability to function not merely as a vendor, but as a genuine extension of our team.
Their technical expertise in Drupal is evident, but equally impressive is their commitment to understanding our specific needs and challenges. The team consistently demonstrates professionalism, responsiveness, and a dedication to delivering results.
I would recommend Daggerhart Lab to any organization seeking a development partner who combines technical excellence with a truly collaborative approach. They don’t just build websites—they build lasting partnerships focused on success.”
Ashley Deeder
Director Creative Studio, Purpose Financial